flvorful.com brokers online video ad space and creates commercials for clients to embed in existing content, similar to television advertising. flvorful.com CEO Jake Varghese calls his company "AdSense for videos. It’s a way for video publishers to monetize their work." Publishers can create their own commercial content, or hire flvorful.com to create it for them, and then insert it before or in the middle of the videos. Varghese is a big proponent of open source; he says he wouldn’t use anything else to build his business.